Reducing email marketing costs without losing automation features
As our subscriber base keeps growing, email marketing expenses are increasing faster than we anticipated. We rely heavily on automation, audience segmentation, and analytics to drive conversions, so downgrading features isn’t really an option. At the same time, our finance team is asking us to review all recurring SaaS subscriptions before the next renewal cycle. I’m looking for practical ways to optimize pricing for advanced email marketing platforms without disrupting campaign performance.
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We were in a similar position and decided to analyze our contract terms before renewal. Since our campaigns depend on Mailchimp for automated flows, AI-assisted content suggestions, and integrations with our CRM and e-commerce tools, switching platforms would have been disruptive. Instead, we reviewed discount options and negotiated based on contact volume and annual commitment. That helped us secure better pricing while maintaining full access to advanced marketing features!